World Rugby is joining the global sporting community on 11 April to help support the World Anti-Doping Agency (WADA) Play True Day and promote the importance of clean sport.

Since its launch in 2014, Play True Day has grown from a small initiative into a global movement that reaches millions of people every year.

Play True Day performs a leading education role for athletes and the wider sporting public about all matters anti-doping, the importance of making the right choices and the range of educational materials available, such as World Rugby’s nutritional supplement videos.

For 2025, the theme is ‘Play True: It Starts With You’ and WADA aims to highlight the individual responsibility of athletes, coaches and stakeholders to protect the integrity of sport.

World Rugby’s Director of Anti-Doping, Mike Earl, said: "World Rugby is delighted to again support the WADA Play True Day initiative. 

“We recognise the importance of clean sport and of ensuring that our players and support staff around the world are provided with the tools, encouragement and support to compete clean.

“Through Play True Day and our flagship Keep Rugby Clean awareness campaign, we ensure that the right messages are being delivered to the right participants at the right times, and that we can all contribute to maintaining a level playing field in rugby.”

World Rugby launched Keep Rugby Clean in 2005 and it has supported players and team management across the game ever since.

The programme aims to deter doping by educating participants on their responsibilities, raising awareness of doping risks and fostering an ethical clean-sport ethos.

Last year, World Rugby tested 2,196 players across all disciplines of men’s and women’s rugby. 997 of those samples were collected in competition and a further 1,199 were taken out of competition.